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    • About
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    President & CEO

    Jenny Rickard is President & Chief Executive Officer of Common App, a not-for-profit membership organization committed to the pursuit of access, equity, and integrity in the college admission process. Each year, more than one million students, one-third of whom are first-generation, apply to college through Common App’s online application. Founded in 1975, Common App serves more than 1,000 member colleges and universities worldwide.

    Jenny has shown a strong commitment to college access as evidenced by her accomplishments as the chief enrollment officer at both the University of Puget Sound and Bryn Mawr and in admission roles at Swarthmore and New York University School of Law. Her extensive service within the national higher education community includes a wide range of roles with the College Board, Association of College Counselors in Independent Schools (ACCIS), US Department of Education, and The Common Application Board of Directors — serving as Board President from 2007 to 2008.

    Within the corporate field, Jenny was a vice president responsible for higher education product strategy at PeopleSoft. She was also a consultant for the higher education software company Datatel and started her career on Wall Street at J.P. Morgan & Co.

    Since Jenny joined Common App in August of 2016, the organization has developed a long-term strategic plan and roadmap and has expanded its access initiatives, including the acquisition of Reach Higher, the college access and success campaign founded by former First Lady Michelle Obama during her time in the White House, and the development of a new application system for transfer and adult students.

    Jenny serves on the board of directors for the Posse Foundation and College Possible. She is an advisory board member for the National Education Equity Lab and Liaison GradCAS, a centralized application for graduation admission, and she currently sits on the American Council on Education’s Washington Higher Education Secretariat.

    Jenny received a doctorate in higher education management from the University of Pennsylvania; a Master of Business Administration degree from New York University, Stern School of Business; and a Bachelor of Arts degree in political science from Swarthmore College.

    "Common App is a proven engine for advancing college access. I believe deeply in the transformative effect that higher education has on individuals and our society. I’m committed to expanding access to such an experience and supporting my colleagues and their institutions as we all navigate the increasingly dynamic and complex enrollment landscape."

    Jenny Rickard, President & CEO

    Board of Directors

    Our board is made up of leaders from the college admission counseling profession and at-large experts from outside the field united by a passion for advancing college access on a global scale.

    Shawn Abbott image
    Shawn Abbott

    Vice President for Enrollment Management & Dean of Admission
    Tulane University (LA)

    Vincena Allen image
    Vincena Allen

    Chief Growth Officer
    The SEED Foundation (DC)

    Cynthia Archer image
    Cynthia Archer

    Chair, Bryn Mawr College Board of Trustees

    Yvonne Berumen image
    Yvonne Berumen

    Vice President of Admission and Financial Aid
    Pitzer College (CA)

    Dale Bittinger image
    Dale Bittinger

    Assistant Vice Provost of Undergraduate Admissions, Orientation, and School Partnerships
    University of Maryland, Baltimore County (MD)

    Adele Brumfield image
    Adele Brumfield

    Vice Provost, Enrollment Management
    University of Michigan

    Aliza Gilbert image
    Aliza Gilbert

    College Counselor
    Highland Park High School (IL)

    Lori Greene image
    Lori Greene

    Vice President for Enrollment Management
    Butler University (IN)

    Steve Hahn image
    Steve Hahn

    Senior Director for Higher Education
    Huron Consulting

    Karen Richardson image
    Karen Richardson

    Dean of Admission
    Princeton University (NJ)

    Steve Smith image
    Steve Smith

    CEO
    Intellispark

    Art Rodriguez image
    Art Rodriguez

    Vice President and Dean of Admissions and Financial Aid
    Carleton College (MN)

    Whitney Soule image
    Whitney Soule

    Vice Provost & Dean of Admissions
    University of Pennsylvania

    Karen A. Stout image
    Karen A. Stout

    President & CEO
    Achieving the Dream

    Tevera D. Stith image
    Tevera D. Stith

    Vice President 
    KIPP Through College and Career

    Anna Takahashi image
    Anna Takahashi

    Director of College Counseling
    Eastside College Prep

    Jonathan B. Williams image
    Jonathan B. Williams

    Assistant Vice President for Undergraduate Admissions
    New York University (NY)

    Jenny Rickard image
    Jenny Rickard

    President & Chief Executive Officer
    Common App (Ex Officio)

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